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I see
eco-entrepreneurship as a market based instrument that can
help to improve environmental governance. A necessary change in
economic models towards ecological sustainablity can be incubated from
industry itself by defining sustainability as a business case and 'wastes' such as carbon dioxide as a resource.
Eco-entrepreneurship includes eco-design of products and
services based on industrial ecology; consulting in sustainable business development, eco-efficiency, CSR (corporate social
responsibility) reporting and consumer behavior in sustainable
consumption.
I am co-founder of Grown skis, a company
developing, designing and producing high tech eco freeride skis.
Grown skis has been awarded with the ISPO Volvo sports desing price
ECODESIGN. Our goals are to push the technological limits of eco
efficiency in ski design, to be industry leader in green design and
demonstrate a business case in sustainability. We seek to include
the consumer in open 'eco' innovation and awareness building. >>
www.grownskis.com
Telemarkzone is an international
non-profit organisation in knowledge transfer, capacity building,
product development and outreach in sustainable sport tourism
development, and environmental thinking in relation to motivating
and connecting outdoor activities. As founder of Telemarkzone I am
involved in supporting local tourism ventures to develop their own
business case in sustainable tourism. A current project is the "ski
for nature" Spitsbergen. >>
www.telemarkzone.org
I helped design, build and market
the Swall-Institute, a work and play retreat in the Eastern High
Sierra mountain range of California, owned by Eric Berlow. The
Swall-Institute is a demonstration project in sustainable
architecture on a tight budget, and used today as a retreat to
foster creative work in an inspirational and playful outdoor
setting. >>www.swall-institute.org
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